Toby Hancock, founder of Indiana Forms & Labels and Stickersandmore.com hosted the CEO class on Wednesday, February 6. Toby hosted the class in their new building which was finished last month. Toby and his wife started Indiana Forms & Labels in 1995 in a back room of their home. In 1997, they added stickersandmore.com, a business that specializes in labels and stickers for niche markets such as the music, camping, non-profit and craft brewing industries. They are now in the process of merging both companies into one company. Mr. Hancock emphasized the importance of narrowing your niche market. You can't be everything to everybody. Both companies tap into the smaller businesses in these markets rather than the big companies. Toby remarked that if you just rely on one large company, what happens when that company fails? Mr. Hancock also spent time with the students in explaining the different types of promotional items that they should utilize in their individual trade show businesses.

Daviess County CEO Calendar


Add this calendar to your iPhone
Print Calendar

News Archive

Daviess County CEO Calendar