Shanon O'Toole, Sales Director with The Original Company was our guest speaker via Zoom on Tuesday, December 8th. Shanon shared a wealth of knowledge and expertise about digital marketing with the class. Some interesting facts were the following. Talk radio, Christian music and Country music were the top three formats in the country.

Amazon has the most powerful database in the U.S. and possibly worldwide. Amazon collects so much information on consumers. In fact, 96% of consumers surveyed had visited Amazon within the past year. Forty-nine percent of all online retail spending is the U.S. is on Amazon.

Shanon spent time explaining how the various digital marketing platforms worked. The next time you see ads pop up on your devices, Shanon explained why this happens.

Thank you Shanon for an interesting and eye opening presentation.

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