On September 4th, the Daviess County CEO Cohort welcomed marketing professional Toby Madison for an engaging workshop that covered essential principles of personal branding, goal setting, and relationship building.
Toby began by emphasizing self-reflection, challenging participants to "figure out your DNA, what makes you 'YOU'" and answer the fundamental question "Who am I?" This foundation helps individuals develop their unique marketplace identity and voice.
The session covered several key areas for professional success:
***Crafting a compelling 30-second pitch for memorable first impressions
***Setting clear, actionable goals
***Building meaningful professional connections
***Maintaining competitive drive
***Developing strong storytelling abilities
***Cultivating a solid work ethic
Toby introduced three powerful selling concepts:
1. "The Purple Cow" by Seth Godin focuses on standing out in crowded markets by being truly remarkable.
2. "Made to Stick" from Chip and Dan Heath's book teaches how to create memorable, impactful ideas that resonate with audiences.
3. "The Tipping Point" represents Malcolm Gladwell's theory about how small actions can trigger larger trends and drive success.
Hands-On Learning
The cohort were divided into groups to create product stories centered around the "why" behind their concepts. This practical exercise helped bring the framework to life through real-world application.
Toby left the cohort with three direct challenges: actively pursue success ("Go get it"), minimize digital distractions to focus on genuine human connections, and remember that tone significantly impacts communication effectiveness.
The Daviess County CEO Cohort expressed gratitude to Toby for sharing his expertise and providing actionable insights for their future business ventures.