On October 27, 2025, the Daviess County CEO Cohort had the privilege of hosting Pete Parsons for an insightful session on accounting and its vital role in the business world. Parsons & Associates, PC, a respected full-service accounting firm serving clients throughout the region, brought valuable expertise and real-world experience to the conversation. Known for their professional and personalized approach, the firm has built a trusted reputation for excellence.
Mr. Parsons began the discussion with a thought-provoking question: “What is your definition of accounting?”
This question opened the door to a meaningful conversation about how accounting serves as the backbone of every successful business. Parsons reminded the cohort that understanding financials is key, stating, “If you don’t know the numbers, you can’t operate your business.”
Throughout his presentation, Pete shared practical advice and guiding principles that extend far beyond accounting—offering wisdom applicable to leadership, personal growth, and entrepreneurship.
Key Takeaways from Pete:
1. Know Your Value: Never underestimate your worth—personally or professionally.
2. Character Matters: Integrity and strong character form the foundation of lasting success.
3. Communication is Key: Clear and honest communication strengthens relationships and trust.
4. Discipline Drives Results: Consistency, structure, and follow-through lead to achievement.
5. Master Time Management: Use time wisely; productivity begins with focus and priorities.
6. Serve Others First: Leading with a heart of service benefits clients, employees, and communities.
7. Create Real Value: Focus on providing products and services that make a meaningful impact.
8. Foster a Positive Culture: A supportive, values-based culture drives motivation and success.
9. Problem-Solving Matters: Approach challenges with curiosity and creativity.
10. Balance Work and Life: Integrating family and work builds fulfillment and perspective.
11. Customer Satisfaction: Happy clients are your best source of marketing and growth.
12. Follow Instructions & Stay Coachable: The ability to listen and learn opens doors to success.
When asked about his favorite and least favorite aspects of his profession, Pete’s responses reflected his deep care for people and passion for his work:
****Favorite: “Working with people.” He explained that their best marketing tool is relationships—building partnerships that help businesses thrive.
****Least Favorite: The difficulty of finding strong talent and navigating tough relational decisions, along with growing cybersecurity challenges in today’s business environment.
The Daviess County CEO Cohort extends its heartfelt thanks to Pete Parsons for sharing his time, expertise, and wisdom. His visit offered not only a clearer understanding of accounting but also a reminder that success in business—and in life—comes from discipline, character, and a commitment to serving others.
