On December 3rd, the Daviess County CEO Cohort welcomed Shanon O'Toole from TOF Direct Media, Southern Indiana's largest media group, to discuss the dynamic world of marketing. TOF Direct Media has built its reputation serving businesses throughout Southwestern Indiana and Southeastern Illinois with comprehensive marketing solutions tailored to organizations of every size.
During her presentation, O'Toole encouraged the cohort members to explore opportunities beyond their region but ultimately return to contribute to Indiana's growth. She covered essential marketing concepts including digital strategies, the importance of originality, and identifying what makes a business unique. O'Toole stressed the value of genuinely wanting to see others succeed and understanding your compelling hook—the answer to "how did they find you?"
Highlighting the importance of maximizing marketing investments through strategic needs analysis. She inspired students with her philosophy on career development: "When you're good and passionate about something, it can be your career."
TOF Direct Media's impressive reach demonstrates their market impact: 15 commercial radio stations, direct mail delivered to over 107,000 households weekly, and a robust digital presence generating more than 1,000,000 monthly page views. The company has positioned itself as a community-centered organization with deep local connections.
She also provided practical guidance specifically for the CEO Class, discussing marketing strategies for their class business and upcoming Spring Trade Show. Her expertise offered valuable direction for promoting entrepreneurial ventures effectively.
The Daviess County CEO Cohort thanked Shanon for her engaging presentation, which illuminated the vast opportunities within marketing and community engagement.