Institute for Entrepreneurship Entrepreneurial Education Partner
On Friday, March 22, 2024, the Daviess County CEO Cohort embarked on an enriching journey to rural Odon, drawn by the charm of a meeting with the proprietors of Stoll's Woodworking. Roman, Rueben, and John Stoll graciously welcomed the cohort, alongside their esteemed lead designer, Amelia Rodriguez. What followed was not merely a visit, but an invaluable exchange of wisdom and experience, leaving an indelible mark on the aspiring entrepreneurs.
As the cohort gathered around, eager to absorb insights from those who have journeyed the path of business ownership, Roman Stoll shared life lessons: "Take it serious; keep your eyes open to pick up any tiny bit of knowledge." These words encapsulated lifelong learning and mindfulness, reminding us that success often hinges on the ability to glean wisdom from every encounter.
Roman, joined by his brothers Reuben and John Jr., represents the second generation at the helm of Stoll's Woodworking, a testament to the enduring legacy of craftsmanship and dedication. What began as a modest endeavor, crafting furniture for locals, has blossomed into a thriving enterprise, rooted in a commitment to quality and innovation. John Stoll Sr., the patriarch, laid the foundation, channeling his passion into a part-time pursuit alongside his daytime endeavors in construction.
When probed about their distinguishing factor among the many cabinet businesses in the county, Roman and John Jr. pointed to their unwavering dedication to quality and an appetite for crafting modern designs. While they honor tradition, their speciality lies in infusing contemporary into their creations, a niche they have expertly carved for themselves. Leading the way in design is Daviess County CEO alumna, Amelia Rodriguez, whose creativity shapes the vision of Stoll's Woodworking's clientele.
A tour of the production facility offered a glimpse into the wonderful craftsmanship underpinning each creation, elevated by state-of-the-art technology. John Jr., reflecting on his journey, imparted invaluable counsel to the cohort: "Honesty, never leave a job until your customers are satisfied. Also, hard work and quality are essential." These principles, etched in the fabric of Stoll's Woodworking, serve as guiding beacons for aspiring entrepreneurs.
The Stoll brothers have recently ventured into new horizons with the establishment of Stoll's Furniture Company, where quality remains the cornerstone of tradition. With marketing strategies evolving, Roman revealed a shift from reliance on word-of-mouth to embracing television and direct mailings, yielding promising results. A final piece of wisdom resonated deeply: know your clientele, and find your niche, summarizing the essence of strategic entrepreneurship.
In gratitude to Roman, Rueben, John Jr., and Amelia, the Daviess County CEO Cohort departed enriched, armed not only with invaluable business insights but filled with the spirit of perseverance and innovation that defines Stoll's Woodworking.
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