Brandon Hess, Manager of Blesch Bros. Equipment Company in Odon, Indiana hosted the CEO class on Thursday, September 27. Hess emphasized that Blesch Bros. "Prides itself on customer service." He went on to say that the slogan for Blesch Bros. is "large enough to serve you, but small enough to know you." There are only two Blesch Bros. stores in southern Indiana, therefore a small operation in terms of farm equipment dealerships.

Brandon spent time explaining the various revenue streams that the store has, such as service, parts and whole goods. He covered both gross margin and revenue models for Blesch Bros. As the students continue to write their fall semester business plan, these topics will be helpful to each student. Brandon also covered the key metrics that determine if Blesch Bros is meeting their sales goals. He left the students with the following quote to ponder, "Sometimes the best deal you made today was the one you didn't make."

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