"Marketing is an investment!" These words were spoken by DLC media radio personality and advertising sales representative DeWayne Shake on Wednesday, February 20th. Mr. Shake spoke to the class about what he refers to as the "necessary evils" of advertising. Businesses don't really want to spend money on advertising, so it is our job to help them understand that advertising is an investment, that pays off in the future. Mr. Shake also presented the students with an advertising package for the upcoming spring trade show. Each student will record their own 30-second advertisement and will have a 2 minute interview at the trade show. DLC media will provide a 2 hour live remote from the trade show on Saturday, May 11th.

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