"You need to be balanced to what your customers needs are." This was one of several life lessons that Greg Deaves, manager of the Washington, Indiana Sherwin Williams store told the class on Wednesday, April 28. He also said that "presentation was everything." Students learned to listen to the customer (we've heard this multiple times-which means it's important) and to present product knowledge in a way that customers understand.

Sherwin Williams is the largest "coatings" manufacturer in the world. With over 19 billion dollars in sales annually, their business model consists of 4 divisions -- coatings, America's group, Global group and logistics.

Mr. Deaves talked about daily and monthly sales reports with the class and how these reports allows him to MANAGE. These numbers are the data that drive management decisions and the profit of the store.


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